MyLife Platform is the foundation of the MyLife product. It is a mobile content management system and service creation platform which offers basic capabilities, common across any mobile value-added service:

• User-Generated Content Management: Besides Web content, mobile user-generated content includes SMS, MMS, phonebook contacts, calendar events, or anything which can be received by the platform through SMS, MMS, voice or video gateways. The Platform provides a multi-user portal for content to be captured, organized and tagged. Users can use the portal as a personal content storage system or as a blog for publishing them to the world. Any content stored can easily be restored to the phone in the form of SMS or MMS.
  
  
• Social Network Management: The platform provides the capability for users to create mobile social groups ("Mobs") using their phonebook contacts. Users can link up as friends and content to be viewable.
  
  
• SMS Keyword Interpreter: SMS keywords and their resulting actions can be easily configured by the operator.
  
  
• WAP portal: This is the user's single point of access to all their content and services. It also allows friends from their social network to interact with them.
  
  
• Web portal: This is a fully fledged social networking portal. Every user is given a personal Web account, from which they can log in to manage their personal content and services.
  
  
• Points Management: Every activity in MyLife can have points associated with it. The point system can be used for customer loyalty purposes or as a prepaid debit system to charge for service usage.
  
  
• Subscription & Invitation System: This sub-system handles SMS-initiated subscription to MyLife services and also enables users to send out SMS invitations to their friends who are not subscribers to the service yet.
  
  
• Campaign and Vote Management: This is a core capability of the platform, which allows any content within the system to be opened for voting as part of an event or marketing campaign.
  
  
• Service Management: This is an administration module which allows the service administrator to manage subscribers, create new voting campaigns, configure services, define points for MyLife operations and view status of all current services.